The meta tag description is an important aspect of on-page SEO. It is a brief summary of a web page’s content that appears in search engine results pages (SERPs) beneath the page’s title. Here are some best practices for writing effective meta tag descriptions.
Length: Google typically displays up to 155-160 characters of the meta description in search results, so it’s important to keep it concise and to the point.
Keyword placement: Including a relevant keyword or phrase at the beginning of the meta description can help improve its relevance and visibility in search results. However, avoid overstuffing the description with too many keywords.
Difference from H1: The meta description is not the same as the H1 tag. The H1 tag is the main heading on a page, while the meta description provides a brief summary of the page’s content.
Open Graph (OG): Open Graph tags are meta tags that provide structured data to social media platforms when a page is shared. Including OG tags on a webpage can help ensure that the correct title, description, and image are displayed when the page is shared on social media.
In summary, the meta tag description is a crucial component of on-page SEO that provides a brief summary of a webpage’s content in search results. It should be concise, contain relevant keywords, and differ from the H1 tag. Additionally, including Open Graph tags can improve how the webpage appears when shared on social media platforms.