Google announced a new Core update in August 2023, raising concerns among website owners and SEO specialists. Many are discussing the potential impact of this update, the challenges it may bring, and strategies for website promotion to navigate these changes.
Key Takeaways from the Core Update:
- Google’s latest global update, the second this year following the major March update, aims to provide users with more relevant search results by improving website content.
- The process of restructuring search engine algorithms is expected to take one to two months, during which many websites may experience fluctuations in their search rankings, as seen in previous updates.
- Google acknowledges that a drop in search rankings during algorithm updates is common, and it is often not the website owner’s fault. However, the recovery process can be lengthy.
Recommendations for Maintaining Rankings During Updates:
- Monitor Your Site’s Performance: Regularly track your website’s metrics, especially during search engine algorithm updates. Detecting issues early allows you to take corrective measures promptly.
- Enhance Content Quality: Pay particular attention to the quality of your website content, aligning it with Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines. Ensure that your content reflects real experiences and practical applications of products and services. Consider including user surveys and sharing personal experiences in your articles.
- Involve Experts in Content Creation: Collaborate with subject matter experts to create authoritative content. Articles or reviews authored by industry experts add credibility to your website.
- Use Industry-Specific Vocabulary: Incorporate specialized vocabulary and industry slang into your content to demonstrate expertise. Ensure that the terminology used aligns with the topic.
- Create Author Pages: Develop author pages that provide readers with information about content creators’ qualifications, certifications, and expertise. Include internal links to author pages in your content and utilize the “Personas” micro markup for expert recognition.
These recommendations are essential for website promotion, with a heightened focus in niches such as medicine, finance, and legal services, where Google is particularly stringent about E-A-T compliance.
In summary, prioritize improving your website’s quality instead of waiting for the update to conclude. In today’s digital landscape, quality content remains a pivotal aspect of website promotion. Alongside other SEO strategies, consistent content enhancement can yield optimal results. It’s worth noting that the Core update does not impact link building, making it crucial to maintain a strong link profile. The more reputable websites link to your site, the higher your ranking, as external links contribute to your site’s expertise, authority, and trust.
SEO is an ongoing process that necessitates continuous optimization and monitoring. Diversifying your SEO strategy can help ensure you maintain your rankings, irrespective of search engine algorithm changes.
If you have any questions or suggestions, feel free to message me on Telegram @g3nnadych or LinkedIn.